Here you'll find all sorts of marketing ideas for your collision repair center, covering both digital marketing and traditional marketing techniques. If you need help marketing your shop, get in touch.
Some of your collision repair prospects are using Bing to find body shops, rather than Google. If you want people to be able to find your shop on those Bing searches, then it pays to add your shop to Bing Places for Business.
Providing marketing and ad vendors with a brand style guide will ensure that all of your marketing looks consistent and professional, and makes it easy for partners to work with your shop and get you the results you need. Here's how…
Reviews play a far larger role in your marketing your auto body shop than you may have realized. If you think about how many people start their research online and look at reviews, it only makes sense to make this part of your overall marketing plan.
When your customer drops off their damaged vehicle, they’re annoyed, irritated, and inconvenienced by the entire ordeal. So, when they pick up their repaired vehicle, you have a chance to make their day a little better – by giving them a free car wash!
For body shops, staying in the public eye is important, because your customers don’t need what you offer – until they do. And when they do need collision repair, you want prospects to think of you first.
An email signature is a block of info that gets added on to every email you send. These can be text only, or can include “rich” info, such as graphics, links, or Calls-to-Action (CTAs). Here's how to create one for your auto body shop.
There are times when you’re out and about and stumble upon an opportunity to tell someone about your services. You need something to leave behind - you need a marketing “go bag”.
Does your auto body shop offer any non-collision services? If so, you have to let people know about them! One way is to create a simple one-page flyer that shows off these other services, and leave these in your customers cars after a repair.
Sending an email newsletter is a great way to add yet another customer touchpoint for your body shop. It keeps your shop front and center in your customers’ minds and gives you a way to communicate with hundreds of people on an ongoing basis.
Creating and handing out Emergency Info Wallet Cards to your customers is an inexpensive, subtle detail to show your auto body shop’s customers that you care.
One thing that separates large collision repair chains from smaller auto body shops is advertising. While there are all sorts of advertising options available to you, let’s take a look at whether or not Facebook ads ads are worthwhile for your shop.
You might like to think that a quality repair stands on its own, it’s still important to thank your customers for their business. In this age of digital everything, when someone sends a handwritten card, it stands out.
Find out why your collision repair shop should be on Apple Business Connect, and how to create your own listing.
Does the look of your shop communicate the right message to your customers? Your signage, the exterior, interior, and staff all add up to a first impression.
What are the consequences of missing customer phone calls – and how you can keep those callers engaged with your business rather than watching them move on to a competitor?
Natural phenomena and auto body repair go hand-in-hand. What if your shop could not only advertise to match the current season, but could also be ready to run ads at a moment’s notice depending on weather conditions?
Google Alerts is a free tool you can use to monitor your collision repair competitors, and other topics. And even better, this is a case where you can set it and forget it. Here's how.
Your auto body shop needs a modern website that’s more than a simple billboard. With the technology available today, every facility should have a professional website that gives customers what they need.
Adding a blog to your website is a great way to showcase case studies on your repairs, demonstrate your expertise, connect with your community, and get more traction from Google. Your blog can also act as the foundation for your marketing.
If you’d like to supplement your other forms of advertising and marketing for your body shop, and already have a shuttle you can use, a vehicle wrap can be a great way to attract some attention while your vehicle is running around your community.
Learn about the benefits and drawbacks of billboard advertising for collision repair shops, including pricing, design, and location strategies. Discover how to create an effective campaign that will increase visibility and attract new customers.
You already buy clothes, so why not spend a tiny bit extra and add your logo to a t-shirt, hooded sweatshirt or hat? You and your employees, and even customers and friends, can become walking billboards if you do it right.
Your collision repair website needs to be well-optimized to show up on Google but it takes a lot more to rank #1. Google looks at your website’s technical aspects, such as how it’s built, whether it’s mobile friendly, how fast it loads, and much more…
A Google Business Profile for your collision repair shop is one of the most important tools you can use to help customers find you online. With this step-by-step walk through, you can get your shop's profile set up today, in under an hour.
Call tracking is a powerful tool that can help you understand where your collision repair shop’s calls are coming from, and how to fine tune your marketing efforts.
Collision repair is about functionality, safety, and aesthetics. It’s embarrassing to drive around with dents and scratches, and looks matter. Documenting your repairs visually is a great way to market your shop.
Many collision repair centers are struggling to find good employees. Let's walk through some creative marketing techniques you can us to attract more applicants and employees.
Developing a relationship with local insurance agents can be beneficial to your shop, your customers, and the insurance companies. What could be better than a scenario where everybody wins? But how do you it?
We tend to worry the most about making our customers happy, but there are a lot of other people to remember too. In particular I’m talking about your local tow truck drivers. If you have good ones, be sure to show them that you appreciate them.
Every Auto Body Shop should be shooting before and after photos of their repaired vehicles. In addition to customer privacy concerns, there are other reasons you should cover up their plates in your before and after collision photos.
Something as simple as getting your customer’s email address can open up a variety of options for your shop to improve their experience during a repair, and to stay top-of-mind afterwards.
While they may seem inconsequential, your shop’s customer reviews are a potential goldmine for marketing your business.
Marketing is critical to growing an auto body business, whether you want to increase your revenue, compete with a consolidator, or even if you intend to sell your business. And yes – even if you are already busy.